Authors

Enrique Quevedo

Enrique served as the Analytics Solutions Specialist for Google in Latin America from 2007 to 2013. In this role, he helped global brands get maximum business value from their data. From his base in Mexico City, he led the Google Analytics Certified Partners Network throughout the region and served as editor of Central de Conversiones (the official blog in Spanish for all of Google’s measurement tools).

He also assumed the role of Country Manager in Mexico for the Digital Analytics Association and Digital Analytics teacher for online marketing post-grad programs at Universities in Mexico, Spain, Argentina and Peru.

In 2013, Enrique relocated to São Paulo, Brazil to manage the DoubleClick Services team for Google in Latin America where he helps brands exploit the power of the whole Google Advertising Platform product stack.

Daniel Besquin

Daniel worked in Procter & Gamble’s marketing department for over four years where he offered a wealth of knowledge about the First Moment of Truth to brands such as Gillette, Duracell, Crest, and Oral-B. In his role as an in-store marketer, he developed strategies to impact shoppers as they faced purchasing decisions in front of the supermarket shelves.

In 2010, he joined Google in Mexico City as an Account Strategist where he guided leading brand-names through the savvy use of Digital Analytics to drive effective business decisions.

In 2014, he joined Tongal, a platform that facilitates content creation by crowdsourcing creative work through collaborative contests, where he continues to help brands enhance their digital marketing strategies.

Daniel earned an MBA from Kellogg School of Management and a Master’s in Engineer Management from McCormick School of Engineering at Northwestern University.

Michelle Read

Michelle began her career at Momentum Worldwide, a traditional marketing agency, but soon recognized the growing importance of digital. Expanding to a strategy and analytics role at Digitas, a digital marketing agency, she worked with traditional brands that were evolving to embrace digital branding.

In 2011, she joined Google as Senior Account Planner based in Chicago, and then joined Google’s Global Brand Solutions team, where she works on aligning Google’s solutions with client business challenges to help brand marketers ensure that they are getting the most from the online world.

Michelle earned an MBA from Northwestern University’s Kellogg School of Management and both Bachelor’s and Master’s degrees in Psychology from Washington University in St. Louis.