Errata

Chapter 1

Section: Defining digital branding success – Line of sight

It should read: “From a financial standpoint, in order to improve your net income, you should focus on trying to boost two things: the product units you’re selling and the margin you get from selling each unit. The latter is determined by the selling price and production cost of your product, while the former is determined by the size of the market in which you are competing and your share of that market.”