Downloads
Buy it on Amazon
Buy it on Google Play
Download PDF
Get the KPI Dashboard
Get the KPI Scorecard
Get the Presentation
Errata
Chapter 1
Section: Defining digital branding success – Line of sight
It should read: “From a financial standpoint, in order to improve your net income, you should focus on trying to boost two things: the product units you’re selling and the margin you get from selling each unit. The latter is determined by the selling price and production cost of your product, while the former is determined by the size of the market in which you are competing and your share of that market.”